In the heart of Campania, at the Stellantis “Giambattista Vico” plant in Pomigliano d’Arco, the 100,000th Alfa Romeo Tonale has officially rolled off the production line. This milestone vehicle—a Sprint version in the iconic Rosso Alfa shade and destined for the Italian market—celebrates not only the global success of the Tonale SUV but also the extraordinary technological capabilities and craftsmanship of one of the most advanced automotive plants in Europe. Since its opening in 1972, the Pomigliano site has produced over 5 million vehicles, continuously evolving to meet the challenges of the global auto industry. The arrival of Tonale marked the beginning of a new era, with the launch of a dedicated, fully automated production line built to deliver the highest levels of precision, quality, and environmental sustainability.
Launched in 2022, the Tonale marked Alfa Romeo’s entry into electrified mobility, blending signature Italian design with state-of-the-art technology and driving dynamics that remain true to the brand’s sporty DNA. With a range of hybrid and plug-in hybrid powertrains delivering up to 280 HP, the Tonale offers a cutting-edge driving experience. Its fully digital cockpit, next-gen infotainment system, Level 2 driving assist technologies, and attention to materials and craftsmanship have garnered widespread acclaim and several prestigious awards. These include Italy’s “Auto Europa 2023” by UIGA, “New Car of the Year 2023” by Quattroruote, and the title of “Green SUV of the Year™ 2024” awarded by Green Car Journal in the US. In Germany, it won multiple accolades from Auto Straßenverkehr and auto motor und sport, and in Chile, it took home the “Best Design 2025” prize.
These accolades are rooted in the industrial strength and expertise of the Pomigliano plant, which is far more than a production site—it’s a technological ecosystem where automation, AI, robotics, and human skills intersect. Recently modernized with advanced technologies and lean production systems, the site also emphasizes employee training, energy efficiency, and environmental protection. The result is a facility that’s internationally recognized for its operational excellence, including the Automotive Lean Production Award as the best manufacturing plant in Europe.
The 100,000th Tonale is not only a production milestone—it is a tangible representation of Italy’s ability to innovate and compete on the global stage. As Stellantis continues to invest in electrification, connectivity, and performance, Pomigliano remains a cornerstone of its European strategy. The Tonale is the perfect ambassador for this vision: a product conceived, designed and built entirely in Italy, combining heritage with a bold new future in premium sustainable mobility.
- Alfa Romeo Official Site
- Stellantis Official Website
- UIGA – Italian Automotive Journalists Union
- Green Car Journal
- Quattroruote Magazine
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(photo by Alfa Romeo Communications)